GO


19 July 2016, Kuala Lumpur

 

·         Rolls-Royce’s most seductive motor car presented for the first time in Malaysia

·         Contemporary, true four-seater design aimed at younger, affluent customers

·         Kuala Lumpur recognised as a strong luxury hub

 

Rolls-Royce Motor Cars presents the award-winning Dawn, the new four-seater, super-luxury Drophead, for the first time in Malaysia. Dawn has been acclaimed by road testers and some of the most respected commentators in the automotive world as ‘defining the very essence of luxury motoring’. Dawn’s arrival sets the benchmark for super-luxury convertibles, with Rolls-Royce targeting Malaysia’s anticipated growth in the luxury goods sector.

 

Asia Pacific Regional Director, Paul Harris, said, “Dawn is redefining luxury motoring by offering an involvement like no other – being superbly relaxing to drive and making its occupants feel incredibly special. It is the pinnacle luxury good for Malaysia – rare, bespoke and hand-crafted to the unmistakeable Rolls-Royce hallmark standard. Its design evokes glamour and offers a modern, social experience.” Dawn’s bold and contemporary design heralds a new chapter in Rolls-Royce’s illustrious history. In many markets we have seen interest from a broad segment of customers who are new to the brand, as well as more established customers.”

 

Dato’ Michael Ong, Managing Director, Rolls-Royce Motor Cars Kuala Lumpur added, “Through the years, we have seen the Rolls-Royce brand transform with a younger generation of entrepreneurs aspiring to own a Rolls-Royce. Ghost and Wraith reset perceptions of what a modern Rolls-Royce should look like. We are proud to partner with Rolls-Royce as we embark on this new journey.”